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Marketing - making your product stand out in an increasingly crowded market place

Having a digital marketing presence is becoming increasingly important to businesses - creating awareness, supporting sales teams and driving brand loyalty. Is it time to think about growing your marketing team? 
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Who needs marketing anyway?

If your business wants to cut through the noise in a marketplace where consumers are being bombarded with information from so many sources, having a dedicated marketing function is essential. So to answer the question of who needs marketing... everyone! 

It is a varied industry - with plenty of sub-specialisms and niché skillsets. All working together to: 
  • Increase Brand Awareness - from the creation of brand identity through to how it is represented to your audience - this is a key aspect of marketing.
  • Attract New Cusotmers & Generate Revenue - strategies will be developed to bring new people to your brand and increase sales revenues for your business. A variety of channels may be used to achieve this, from social media to PR to paid search - whichever provides the best return on investment. 
  • Keep Customers Loyal - with such a competitive marketplace and your competitors vying to bring your customers onboard, you can't rest easy. Loyalty programmes, engagement strategies and personalised communication all form part of a retention strategy. 
  • Plan for the Future - marketing teams need to work alongside other departments within your business to ensure their strategy aligns with the overall business strategy. They can help with market data analysis, set targets and put together plans to ensure success. 
  • Gain an Advantage - teams will conduct market research, undertake consumer behaviour research and look at trends to help you stay ahead of your competition. A strong marketing strategy can make all the difference to getting ahead. 


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What skills make up a marketing team?

As we've mentioned, there are lots of different skillsets that come together to create the full spectrum of marketing - both online (digital) and offline. 
Skills that we hire for include: 
  • Content - online / digital, offline, email etc. 
  • Email / CRM 
  • Organic / SEO / SEM
  • Paid Search
  • Social Media
These are skills are often combined when it comes to the roles that we hire for and the ability depends on the level of the hire, typically ranging from Executive to Manager:
  • Digital Marketing 
  • Campaign Marketing 
  • Growth Marketing  
  • Product Marketing 

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What's it like searching for your next role with Applause IT?

"Rosie was fab, dealt with any queries promptly and gave some useful insights in relation to the role. I felt she understood what I was seeking and also comprehended what I can offer."

Marketing Campaign Manager

Check out Rosie's profile

Check out the roles we've got to offer within Sales & Marketing here at Applause IT

If you don't see the role that you're looking for advertised here, get in touch with the consultant team or submit your CV to us and set up a call to discuss your options. 

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