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Marketing - making your product stand out in an increasingly crowded market place

Having a digital marketing presence is becoming increasingly important to businesses - creating awareness, supporting sales teams and driving brand loyalty. Is it time to think about growing your marketing team? 
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Who needs marketing anyway?

If your business wants to cut through the noise in a marketplace where consumers are being bombarded with information from so many sources, having a dedicated marketing function is essential. So to answer the question of who needs marketing... everyone! 

It is a varied industry - with plenty of sub-specialisms and niché skillsets. All working together to: 
  • Increase Brand Awareness - from the creation of brand identity through to how it is represented to your audience - this is a key aspect of marketing.
  • Attract New Cusotmers & Generate Revenue - strategies will be developed to bring new people to your brand and increase sales revenues for your business. A variety of channels may be used to achieve this, from social media to PR to paid search - whichever provides the best return on investment. 
  • Keep Customers Loyal - with such a competitive marketplace and your competitors vying to bring your customers onboard, you can't rest easy. Loyalty programmes, engagement strategies and personalised communication all form part of a retention strategy. 
  • Plan for the Future - marketing teams need to work alongside other departments within your business to ensure their strategy aligns with the overall business strategy. They can help with market data analysis, set targets and put together plans to ensure success. 
  • Gain an Advantage - teams will conduct market research, undertake consumer behaviour research and look at trends to help you stay ahead of your competition. A strong marketing strategy can make all the difference to getting ahead. 


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What skills make up a marketing team?

As we've mentioned, there are lots of different skillsets that come together to create the full spectrum of marketing - both online (digital) and offline. 
Skills that we hire for include: 
  • Content - online / digital, offline, email etc. 
  • Email / CRM 
  • Organic / SEO / SEM
  • Paid Search
  • Social Media
These are skills are often combined when it comes to the roles that we hire for and the ability depends on the level of the hire, typically ranging from Executive to Manager:
  • Digital Marketing 
  • Campaign Marketing 
  • Growth Marketing  
  • Product Marketing 

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What's it like searching for your next role with Applause IT?

"Rosie was fab, dealt with any queries promptly and gave some useful insights in relation to the role. I felt she understood what I was seeking and also comprehended what I can offer."

Marketing Campaign Manager

Check out Rosie's profile

Check out the roles we've got to offer within Sales & Marketing here at Applause IT

If you don't see the role that you're looking for advertised here, get in touch with the consultant team or submit your CV to us and set up a call to discuss your options. 

Account Director

Birmingham, West Midlands Permanent Remote Sales & Marketing

Account Director, New Business SaaS Software Sales. Public Sector Data Systems Consultancy. Remote + 1-2 Anchor Days in Birmingham Office. £60,000 - ...

£60000 - £140000

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Senior Enterprise Sales Executive - SaaS, Pre-sales, Retail

Hertford, Hertfordshire Permanent On Site Sales & Marketing

Senior Enterprise Sales Executive - SaaS, Pre-salesHertford, UK£130K + bonusesApplause IT are recruiting a highly experienced Senior Enterprise Sales ...

£120000 - £130000

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New Business Account Manager, Asset Management Software. German

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New Business / Account Manager, Software Sales - Engineering Asset Management Location: Home-Based in the UK (covering EMEA)Language Requirement: Flu ...

£50000 - £75000

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Senior Enterprise Sales Executive

Hertford, Hertfordshire Permanent On Site Sales & Marketing

Senior Enterprise Sales ExecutiveLocation: Hertford, UKJob Type: Permanent, Full-TimeSalary: £130K + bonusesAre you an experienced sales professional ...

£120000 - £130000

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IT Sales Account Manager £25,000 - £35,000

Swansea Permanent On Site Sales & Marketing

IT Sales Account Manager. IT Hardware and Microsoft / Security Product Licensing Sales Account Manager (BDM/AM hybrid). Swansea, South Wales. To suit ...

£25000 - £35000

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Head of Sales

East Midlands Permanent Remote Sales & Marketing

Job Title: Head of Sales Location: Midlands headquarters, with the option for remote work Salary and Benefits: £100-150k base +OTE and benefitsWe are ...

£100000 - £150000

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Business Development Manager / Account Manager. IT MSP Sales.

Birmingham, West Midlands Permanent On Site Sales & Marketing

Business Development Manager / Account Manager. IT MSP Sales. £45,000 - £50,000 + 5K Car allowance + Benefits and commission. Double your basic OTE ...

£45000 - £50000

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Growth Marketing Lead Software SaaS Tech

Knutsford, Cheshire Permanent On Site Sales & Marketing

Snr Growth Marketing Exec / Campaign Manager - Software SaaS TechnologyKnutsford, Cheshire - commutable from South Manchester, Macclesfield, Sandbach, ...

£40000 - £55000

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Account Executive Basic £80-100k -double OTE

London Permanent Remote Sales & Marketing

Account Executive Public Sector Basic £80k-100K - OTE + Allowances + Uncapped Accelerator commission structure Remote Based We are hiring for a Accou ...

£80000 - £100000

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Sales Development Representative - SaaS

South East England Permanent On Site Sales & Marketing

Sales Development Representative - SaaSGuilford- Hybrid £25-50k The Role + CompanyWe are hiring for a Sales Development Representative for a leading ...

£25000 - £50000

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