About this job
Marketing Communications Lead Executive. B2B Travel, Copy, Email, Content, Social, Events
Near Chester, Liverpool, Warrington, Wirral, North Wales. Hybrid working model.
£32,000 - £36,000 Base Salary + Fantastic Benefits Package + Significant Bonus
Applause IT are pleased to be working again with this well-established Travel Technology client Group, on an exciting opportunity for a talented B2B Marketing Lead with expertise in campaign management, digital marketing, and content creation. You'll lead end-to-end marketing campaigns for airfare and cruise products, combining strategic planning, creative execution, and data-driven analysis to boost customer engagement, brand awareness, and sales performance.
This role is ideal for a marketing professional who thrives in a fast-paced, creative environment and wants to make a real impact in the travel and tourism sector. Agency and in house experience all of interest.
Key Responsibilities
- Plan, develop, and execute integrated B2B marketing campaigns from concept to delivery.
- Produce compelling copywriting, content, imagery, and video for multi-channel campaigns.
- Ensure high standards through meticulous proofing and brand consistency.
- Analyse campaign performance and produce reports with clear recommendations for improvement.
- Manage supplier, partner, and trade press relationships to maximise exposure.
- Organise and deliver events, trade shows, and sponsorship opportunities.
- Maintain accurate budget tracking and campaign ROI reporting.
- Drive innovation in marketing strategies, channels, and creative content.
About You
- Minimum 2-3 years' experience in a senior or lead marketing exec role, ideally within B2B OR Travel.
- Proven track record in multi-channel campaign delivery (digital copy, email, events, PR).
- Strong understanding of marketing strategy, brand positioning, and audience engagement.
- Confident in giving creative direction and producing high-quality content.
- Excellent stakeholder management and communication skills.
- Highly organised team player with a proactive approach.
- Ability to deputise for the Marketing Brand Manager when required.
What's on Offer
- Significant annual company bonus.
- 33 days holiday (including bank holidays).
- 5% matched pension contribution.
- Hybrid working options (3 days in office).
- Modern office with on-site gym and social facilities.
- Internal training and development opportunities.
- Additional well being and lifestyle benefits.
Apply now to discover what it's like to be part of a company that's shaping the future of travel behind the scenes - and putting marketing at the heart of that journey.
