Attract – Employer Branding & Talent Attraction
Once you know who you need, make people want to work for you.
Build a brand that talent believes in
You can’t hire the best people if they’ve never heard of you, or if they don’t see what makes your culture worth joining.
We work with you to shape your Employee Value Proposition (EVP), strengthen your presence across careers content and social channels, and make sure every touchpoint - from job advert to onboarding - tells the same story.
Our Attract stage helps tech and digital businesses define and communicate their employer brand in a way that feels authentic, human and consistent.
We can help you overcome
- Careers content that doesn’t reflect your real culture
- Inconsistent or unengaging job adverts
- Poor Glassdoor or Indeed reviews affecting perception
- No defined EVP or social presence
- Heavy reliance on paid job boards instead of organic reach
We bring consistency, clarity and credibility to your employer voice. People choose employers that feel aligned with their values, give them room to grow, and communicate clearly. Without that, even a great opportunity can be overlooked.
In a competitive candidate talent market, salary alone won’t win. We help you control your narrative so the right people come to you. Not your competitors.
How it works
Our approach combines insight from the Plan stage with practical tools to position your brand effectively in the market.
Typical process:
- EVP discovery session – identify what genuinely makes your organisation different.
- Careers content audit – assess tone, inclusivity and consistency across job adverts, website and social channels.
- Messaging & visual toolkit – build a simple framework to ensure brand alignment in future campaigns.
- Social talent campaign plan – create or refresh a 3-month content schedule showcasing your people and projects.
- Reputation playbook – improve or manage your presence on Glassdoor, Indeed and similar platforms.
What you will get
- EVP framework document — summarising culture, purpose, benefits and differentiators
- Careers site and job advert refresh plan
- Social media campaign toolkit — ready-to-post content ideas and templates
- Review and reputation management guide
- Creative guidelines — tone of voice, visuals, and candidate-facing language
Outcomes for your business
- A clearer, more consistent employer identity
- Increased response and conversion from outreach to application
- Stronger engagement across LinkedIn and other social platforms
- Improved candidate perception and interview quality
- Reduced dependence on paid advertising or agencies
